If you’ve been experiencing a decline in likes and comments on your Instagram posts lately, you’re not alone. The recent months have brought about noticeable changes, likely influenced by Instagram’s algorithm update. Similar to Facebook, Instagram’s new algorithm prioritizes content that is deemed more relevant to users. Unfortunately, this adjustment has had a significant impact on businesses, pushing their content lower in users’ feeds and resulting in lower engagement rates. In response to these changes, it becomes crucial for businesses to adapt their strategies to navigate the evolving landscape of Instagram’s algorithm and regain visibility.
As a business, what should you do? Here are the best tricks that you can use to outmaneuver the Instagram algorithm and make it work for you:
Focus on quality photos and videos
When it comes to Instagram, the quality of photos and videos matters. You can’t afford to post lousy content on this platform. Instead, post eye-catching content that will grab the attention of the people. You should consider investing in professional photography or even videography. With this investment, you will be sure of getting high-quality photos and videos.
Instagram posts that contain high-quality content can still attract a high engagement rate even with the existence of the algorithm issue.
Use Instagram stories
Instagram Stories offers a strategic workaround for those looking to navigate the impact of the new algorithm. With the algorithm prioritizing organic Instagram posts, leveraging Instagram Stories can place you in a more advantageous position. These stories present a versatile platform for engaging your audience.
Within Instagram Stories, you have the opportunity to employ various interactive features such as polls, conduct Q&A sessions, provide educational content, and even advertise your business. This not only diversifies your content but also enhances the likelihood of capturing and maintaining your audience’s attention in a way that aligns with the current algorithmic preferences.
Go Live
In the face of the algorithm’s impact on standard Instagram posts, live videos emerge as a powerful tool to maintain prominence. Live videos are inherently attention-grabbing, particularly when timed effectively. To maximize their effectiveness, ensure that the content you share during live sessions is valuable and engaging. For businesses, this could involve offering a behind-the-scenes glimpse into daily operations or sharing industry-related insights. Similar to stories, live videos remain unaffected by the algorithm, providing a reliable avenue for sustained visibility.
Run Engaging Challenges and Contests
Capturing audience’s attention is made easier by tapping into the universal allure of freebies. Organizing challenges and contests not only enhances engagement but also serves as a strategic maneuver against the algorithm’s impact. Craft contests that align with your business, encouraging participation and fostering brand awareness. The inherent appeal of contests transcends algorithmic changes, providing a consistent method to keep your audience actively involved.
Harness the Power of Influencer Marketing
Investing in influencer marketing may involve costs, but the returns can be substantial. Collaborating with influential personalities can significantly amplify brand awareness, drive sales, and boost engagement. When selecting an influencer, prioritize alignment with your business goals. The influencer’s character and personality should resonate with your brand, ensuring a seamless connection with their audience. Additionally, consider the demographics of the influencer’s followers to ensure your product resonates with the right audience, preventing mismatches that could dilute your marketing impact.
Use Instagram Ads
The revised algorithm has rendered organic posts time-sensitive, quickly descending down followers’ timelines. To counteract this, leveraging Instagram ads becomes imperative, especially when aiming to reach a broader audience swiftly.
When utilized effectively, Instagram ads can expedite your marketing endeavors. Similar to influencer marketing, allocating a dedicated budget for this strategy is essential. Vigilantly monitoring the performance of your ads is equally crucial to ensure optimal results and a favorable return on investment. By incorporating Instagram ads into your approach, you can overcome the limitations imposed by the algorithm, achieving greater reach and impact in a shorter timeframe.
FAQs About Tricks for Outsmarting Instagram’s Algorithm
Why are organic Instagram posts becoming less visible due to the algorithm?
The Instagram algorithm has been updated to prioritize content deemed more relevant to users. This shift has resulted in organic posts, or non-promoted content, being pushed down users’ timelines more quickly, diminishing their visibility.
How can live videos counteract the impact of the algorithm on regular posts?
Live videos on Instagram provide a more immediate and attention-grabbing format. Unlike standard posts, live videos are not subject to the algorithm’s pushdown effect, making them a strategic choice to maintain visibility and engagement.
Why are challenges and contests effective in overcoming the algorithm’s impact?
Challenges and contests capitalize on the universal appeal of freebies and engagement. By encouraging user participation, these activities generate increased interest and interaction, creating a consistent method to combat the algorithm’s constraints and keep the audience actively involved.
Why is it recommended to use Instagram ads in light of the algorithm changes?
The updated algorithm has made organic posts time-sensitive, prompting the need for a more immediate and impactful strategy. Instagram ads, when used effectively, offer a means to reach a larger audience quickly. Allocating a budget for ads and closely monitoring their performance is crucial for optimizing results in the face of algorithmic challenges.
CONCLUSION
The recent adjustments to Instagram’s algorithm have reshaped the landscape for content visibility, especially affecting the reach and engagement of organic posts. However, savvy strategies can be employed to navigate these changes effectively. Leveraging Instagram features such as live videos and stories, which remain immune to the algorithm, proves to be a valuable tactic. Additionally, running challenges, and contests, and incorporating Instagram ads into your marketing approach can counteract the algorithm’s impact, ensuring sustained visibility and audience engagement. By adapting to these shifts and embracing diverse content strategies, businesses can thrive in the evolving Instagram environment.
Prerna Babu is a seasoned digital marketer with expertise in Instagram growth strategies. Her articles demystify ProjectInsta, offering invaluable insights on gaining free Instagram followers and likes effortlessly. Unlock the potential of your social media presence with Prerna's expert guidance.
